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Helping CRM Serve its Purpose: How to Reduce the Increasingly Complex Risks That Threaten ROI
by OnDemand Software

CRM systems have grown increasingly sophisticated in recent years. That’s because vendors want and need to help their customers deal with global competition, greater business process integration, a more dispersed and highly mobile workforce, and other trends related to the accelerating pace of change in the business world. And vendors continue to enhance their products with valuable new functionality that applies to a growing population of end users.

Those CRM adaptations pose opportuniti...
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