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Helping CRM Serve its Purpose: How to Reduce the Increasingly Complex Risks that Threaten ROI
by OnDemand Software

As customer relationship management (CRM) adoption has returned to growth mode in recent years, the technology’s sophistication and reach has increased dramatically. Leading companies use CRM to segment customers based on lifetime value, produce more accurate sales forecasts, sharpen inventory management capabilities through supply chain integration, and pipe crucial customer data to globe-trotting sales professionals’ personal digital assistants (PDAs) and cell phones. Many more mid-sized compa...
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