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Web Lead Evaluation and Scoring Study
by KnowledgeStorm, Inc

KnowledgeStorm and The Artemis Group, an independent data analytics firm, conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objectives of this study were to identify characteristics of Web leads that maximize sales opportunities, identify how specific content generates Web leads at various stages of the sales cycle, debunk myths and theories around what makes a good or a qualified sales lead and to help KnowledgeStorm customers (B2B technology vendors) continue ...
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